Grow with NetSuite Paris 2025: A Day of Innovation and Artificial Intelligence That Left Its Mark
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November 20, 2025, will remain a milestone date for the French digital ecosystem. Digital transformation leaders gathered in Paris for an exceptional day dedicated to innovation, artificial intelligence, and financial automation. A look back at an event that delivered on its promises.
Paris Hosts Digital Innovation
The energy was palpable from the moment doors opened at 12:30 PM. Participants from across France represented the best of the French business ecosystem: CFOs of hyper-growth scale-ups, CTOs of international groups, financial directors of SaaS companies, and IT managers of innovative manufacturers.
- Qualified and engaged participants
- High-value sessions
- Expert speakers and inspiring customer cases
- 5 leading Gold and Silver partners
- 8 hours of insights, networking, and exchanges
Marjolaine Grondin: AI at the Heart of Enterprise Strategy
The opening keynote by Marjolaine Grondin, founder of Jam and iconic figure of French tech, set the tone for the day. Her powerful presentation on AI's strategic role in business transformation captivated the audience.
Key Keynote Messages
Marjolaine shared a clear and pragmatic vision of AI adoption in business, far from the usual theoretical discourse.
AI as a strategic pillar, not a technological gadget. She emphasized the need to integrate AI into the company's overall vision, aligned with business objectives, rather than multiplying disconnected experiments.
The crucial role of leadership in AI transformation. Without strong executive sponsorship and clear vision, AI initiatives remain isolated IT projects that never truly transform the organization.
Mistakes to absolutely avoid. Marjolaine decoded the most common pitfalls: underestimating data governance challenges, neglecting team training, seeking perfection before starting, and forgetting that AI amplifies existing processes - both good and bad.
The framework for identifying high-ROI use cases. She shared a concrete methodology to evaluate and prioritize AI initiatives based on business impact and technical feasibility.
What Participants Thought
"Marjolaine's keynote was exactly what we needed: pragmatic, inspiring, and immediately actionable. She demystified AI without falling into naive techno-optimism." - CFO of a SaaS scale-up
"I particularly appreciated her emphasis on leadership and governance. Too often, we talk only about technology, forgetting that transformation is primarily human and organizational." - CTO of an industrial group
Thematic Sessions: Concrete and Actionable Insights
The afternoon was structured around parallel sessions allowing each participant to customize their journey according to their priorities.
Intescia x Upflow: Mastering Cash Collection in a Complex Environment
Frédérique Kucharczyk (Senior Finance Director EMEA) and Vanessa Richez (Head of Billing and Credit Management) from Intescia shared their experience managing cash collection in a complex group of over 10 legal entities.
Intescia's challenges: With multiple brands, international clients, and strict reporting requirements for investors, keeping DSO under control represented a major challenge.
The implemented solution: Native integration between NetSuite and Upflow automated reminders, centralized accounts receivable visibility, and created customized workflows by customer type.
Zenchef x Payhawk: Modern Financial Orchestration
Our consultants presented Zenchef, a major tech player for restaurants, and shared its financial modernization journey with Payhawk and Novutech's support throughout the process.
Pre-transformation context: Multiple non-integrated tools, heavy approval processes, lack of real-time expense visibility, time-consuming manual reconciliations.
Why Payhawk? The quality of native NetSuite integration, ease of team adoption, and flexibility of approval workflows were decisive.
Embat: The Future of Finance with AI
The Embat session explored how to move from reactive management to proactive finance through data centralization and AI.
The three pillars presented:
Financial data centralization: Real-time consolidated cash view, elimination of data silos, role-based customized dashboards.
Intelligent automation: Automated accounting, bank reconciliation without manual intervention, adaptive approval workflows.
AI-powered optimization with TellMe: Ultra-precise cash flow forecasts, proactive anomaly detection, contextual recommendations to optimize liquidity.
Labelians x Zone & Co: From Manual to Complete Automation
Mickaël Goasdoué, Information Systems Manager at Labelians, captivated the audience with his authentic story of accounts payable transformation.
The starting point: 100% manual invoice processing, paper validation circuits, repetitive NetSuite data entry, inability to scale with growth.
The automation project: Zone & Co implementation for OCR and automatic data extraction, digital approval workflows, complete NetSuite integration.
E-invoicing anticipation: Beyond immediate efficiency, Labelians positioned its organization to comply with France's e-invoicing requirements by 2026.
Novutech Spotlight: Technical Expertise and Innovation
Pigment: The Future of SaaS Planning
Our Pigment Practice Lead at Novutech demonstrated how leading SaaS companies abandoned Excel for Pigment in their ARR planning.
Live demonstration: He built in real-time an ARR planning model including acquisition, churn, expansion, and contraction, showing Pigment's power and simplicity.
Demonstrated benefits:
- Multiple scenarios created in minutes vs days in Excel
- Native collaboration between Finance and GTM
- Accelerated decision-making through model agility
Salesforce ↔ NetSuite: Integration Architectures Decoded
Our Salesforce Solution Architect delivered a remarkable technical session on Salesforce-NetSuite integrations.
The 3 decoded architectures:
Architecture 1 - SaaS Company: Recurring subscription management, Opportunity → Subscription → Invoice synchronization, amendment and upsell complexity.
Architecture 2 - High-Tech Manufacturer: Complex BOM management, inventory synchronization, multi-level approval workflows, export compliance.
Architecture 3 - "All-Salesforce" Approach: When to use Salesforce Industries, limitations of this approach, why NetSuite remains necessary for certain processes.
Networking: Valuable Connections
Beyond formal sessions, networking moments created immense value for participants.
Highlights
The opening networking (12:30 PM-1:30 PM) allowed participants to meet in a relaxed atmosphere before sessions began. Conversations quickly moved beyond formal introductions to address concrete challenges.
Coffee breaks were strategically placed to allow deepening discussions started during sessions. Many participants exchanged contact information and planned follow-ups.
The cocktail reception (6:30 PM-8:00 PM) was the social highlight of the day. In a friendly atmosphere, exchanges continued between participants, speakers, and partners.
Our Partners: An Ecosystem of Excellence
The success of Grow with NetSuite Paris 2025 wouldn't have been possible without our partners who enriched the event with their expertise.
Our Gold partners - Upflow, Payhawk, Zone & Co, and Embat - not only sponsored the event but also shared concrete customer cases and valuable insights.
Our Silver partner - Fincome - contributed to creating a premium experience for all participants.
Key Takeaways
If we had to summarize the essential messages from this exceptional day:
1. AI Is No Longer Optional, It's a Strategic Imperative
From Marjolaine's keynote to the NetSuite AI Connector demo, a clear message emerged: companies that don't integrate AI into their strategy now will face a difficult-to-overcome lag.
Concrete actions: Identify 2-3 high-ROI AI use cases, obtain executive sponsorship, launch a pilot within 90 days.
2. Automation Frees Time for Strategy
Customer cases from Labelians, Intescia, and Zenchef all demonstrated the same pattern: automating low-value tasks allows Finance teams to focus on analysis and strategy.
Concrete actions: Map time-consuming manual processes, calculate automation ROI, prioritize quick wins.
3. Integration Is a Strategic Issue, Not Just Technical
Mailys' session on Salesforce-NetSuite showed that integration success depends as much on data governance and change management as on technical architecture.
Concrete actions: Define data governance before coding, involve business teams from the start, plan time for change management.
4. Modern Planning Requires Modern Tools
The Pigment demo convinced many participants that their complex Excel files limit their agility and ability to make quick decisions.
Concrete actions: Evaluate your current tools' limitations, test modern solutions like Pigment, calculate the opportunity cost of slowness.
5. The French NetSuite Community Is Alive and Collaborative
The level of engagement and sharing among participants demonstrated the strength of the French NetSuite community. Connections made at this event will continue generating value long after.
For Those Who Missed the Event
Couldn't participate this year? Here's how to stay connected:
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- Blog articles deepening topics discussed
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Explore our related articles:
- Revolutionizing ARR Planning: Why Pigment Outperforms Excel
- Salesforce and NetSuite: Should You Really Integrate Them? 5 Questions to Ask Before Deciding
- NetSuite French Localization Guide
Contact our experts to discuss your projects:
Save the Date: Grow with NetSuite 2026
Following the success of this Paris edition and our Utrecht event, we're already planning the 2026 editions of Grow with NetSuite.
Stay informed by following Novutech on LinkedIn.
Thank You to All Participants
A huge thank you to all participants who made Grow with NetSuite Paris 2025 a resounding success. Your engagement, pertinent questions, and enthusiasm created exceptional dynamics.
Thanks also to our speakers - Marjolaine Grondin, Frédérique Kucharczyk, Vanessa Richez, Mickaël Goasdoué, Mailys Carlesso, Franck Le Porquier de Vaux, Frédéric Szikora - for sharing their expertise with authenticity and generosity.
Finally, thanks to our partners - Upflow, Payhawk, Zone&Co, Embat, and Fincome - for their support and contribution to this event's excellence.
Need Support in Your Transformation?
Were you inspired by topics discussed at Grow with NetSuite Paris 2025? Want to explore certain aspects for your company?
Novutech supports you in:
- NetSuite implementation and optimization - Configuration, localization, customization
- Complex integrations - Salesforce, Pigment, payment solutions, business tools
- AI strategy - Use case identification, AI Connector implementation, scaling
- Financial automation - Order-to-Cash, Procure-to-Pay, consolidation, reporting
- Planning and analysis - Pigment implementation, ARR modeling, modern FP&A
Contact us to discuss your needs:
